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English Views: 0 Author: Site Editor Publish Time: 2023-02-11 Origin: Site
Packaging is the first product attribute that customers come in contact with. The look and feel of your product packaging provide the most valuable depiction of your company, your brand, and the product itself. In short, packaging gives the first impression that a product brings. That's why it's crucial for packaging to have a perfect design that not only preserves, protects, and promotes the product, but also appeals to your target audience. Here are the most popular custom packaging trends for 2023.
Custom gift boxes with logos are abandoning the use of pre-made boxes to create unique exterior packaging that enhances the user experience. This trend has gained momentum over the past few years, in part due to advances in digital printing technology, and is having a significant impact across industries this year.
Custom packaging allows your brand to boldly promote its identity and stand out from the crowd. It also tells the brand's story. Whenever a brand uses packaging that addresses these aspects, customers find it irresistible.
This year, the beauty industry is getting hotter, and people are more and more able to improve their self-confidence and make themselves feel happy by dressing up. With the boom of beauty products, many packaging companies have received various beauty packaging orders, such as custom eyeliner boxes, eyelash packaging boxes, lip gloss packaging boxes and so on. CN Eco Packaging is professional in this aspect of custom cosmetic packaging, providing professional wholesale supply of custom cosmetic packaging boxes with core production machines that are satisfied by customers in various countries.
Recycling packaging materials are now part of a global effort to ensure sustainable development. For years, most packaging wastes were dumped into landfills or disposed of using methods that were equally harmful to the environment. The impact has been devastating, and consumers are more likely to support companies that use recyclable materials for their packaging.
Most e-commerce companies are taking notice and working to maintain consumer trust through stricter regulations and plastic-free packaging. Developed countries in Europe and the U.S. are also limiting the use of plastic, and pulp product packaging has emerged in response. Pulp products are an environmentally friendly material that is biodegradable, reusable, and can replace some plastic products. The sense of corporate social responsibility is also stronger.
